Event membership cshemes and whether thry promote customer loyalty Essay

Event rank and file cshemes and whether thry parent guest loyalty - Essay ExampleIn many cases, the event is itself the product, such as heathenish events and the like. The principle, however, is the same, that is, to trigger the curiosity of new customers as well as nurture a stronger relationship with the secureness customers in order to court their loyalty.In trying to keep customers loyal, companies have come up with social status schemes by which a customer is bound, in a right smart, to keep coming back. By bound it is meant that the customer is given an incentive or reward for staying as a member and continuing to avail of the products and operate of the company.In 2001, Hayes and Slater conducted a study of cultural organizations. Their aim was to arrive at a typology of the common-interest groups of people who have naturally gathered together and, after the passage of some time, became clubs, then membership schemes. (They are also known by other names like friends schemes, societies, and associations). The study of such typologies was considered by the authors to be useful to practitioners. It will help them in the design and evolution of membership schemes for many incompatible purposes. This is especially for the hosting of events and exhibits, in order to make sure there is enough people in the audience. gibe to the authors, there are four general types of membership schemes the friends scheme, the social club group, the public members scheme, and the integrated membership scheme.There are many factors that influence how membership schemes developed. The most important factor is the strong rival that grew between rival organizations, and a lessening of revenues available for funding. For these companies, management found out that the only way to ensure survival was by adopting an entrepreneurial style, which meant earning income in an